A seller’s job isn’t easy. Navigating organizations and customer needs and then connecting the dots to close deals; they do it all. At Oxygen, we’re obsessed with creating relevant content that's up to date, right for a seller’s role and helps sellers get the next conversation.
Our role-based approach to sales enablement content leverages inputs from three primary areas: business strategy, customer and seller. Armed with insights from stakeholders in these areas, we create experience maps to guide content development.
Using the experience map, we check assumptions with stakeholders before we begin our design and build phase—allowing for a rapid and iterative build process. We align modalities to the experience map, focusing on what is most useful (and simple) for sellers to consume.
We then test and service the content over time, keeping it fresh, relevant and always centered on sellers. This ensures sellers have exactly what they need when they need it – and are actually using the content created for them.