Juliana Stancampiano, CEO

Juliana Stancampiano is an author, business leader and strategist focused on helping business leaders and their teams modernize workplace education. For more than 15 years, she has helped leaders translate their company’s sales and business strategy into tangible achievements for people in sales, service and delivery, and retail channels, creating role-based experiences that help people succeed.

As CEO of Oxygen, Juliana leads her teams of consultants and designers to partner with clients in large companies across major industries, to help modernize the enabling functions that support sales, service and delivery. She has developed a unique perspective of modern enablement that spans effective hiring, end-to-end onboarding, and ongoing development that fits into the flow of work.

Juliana’s book, Radical Outcomes: How To Create Extraordinary Teams That Get Tangible Results (Wiley) was published in January 2019. Her articles have appeared in HR.com, Chief Learning Officer Magazine, Training Industry, Talent Development Magazine, the Huffington Post, and Women In Retail Leadership Circle, and she has been interviewed by Business Insider, Investors Business Daily. She has appeared on podcasts for Sustainable Business, Sales 3.0, and the Peggy Smedley Show, and regularly speaks to audiences comprised of leaders in Sales, Service Delivery, Customer Service, Customer Experience, and HR.

Prior to her role as CEO of Oxygen, Juliana worked across the Europe, Middle East and Africa when she was based in Munich and London. 


Rob O’Such, Principal

At Oxygen, Rob leads transformation & modernization solutions where he helps business leaders develop adaptive, sustainable operating models to accelerate execution of their growth strategies. In today’s “Do more with less” economy, enablement leaders in HR, Sales & Marketing, and IT are under increased pressure to produce results faster. Rob works with these leaders to help them navigate this complexity by applying new, innovative approaches to business transformation that improve growth strategy alignment, decision-making, and customer engagement.

Rob has over 2 decades of systems integration, business process outsourcing, and management consulting leadership experience. He holds a degree in Management Science Decision Support Systems from Virginia Tech and is a certified Project Management Professional


Katherine Shao, Executive Creative Director

Katherine is Executive Creative Director at Oxygen, where she is responsible for creating programs and experiences to help senior leaders better understand the change that's going on around them, and how to communicate it up and across their organization. Katherine collaborates with subject-matter experts, clients, and suppliers to render knowledge into formats that are digestible, retainable, and interesting. 

An exceptional facilitator and collaborator, Katherine brings creative energy and thought leadership into every engagement. She has been helping teams to build vision and consensus for over 20 years, with a focus on embracing change as an adaptive competency for today's constantly shifting landscape. Before joining Oxygen, Katherine worked at Forrester Research for 10 years where she covered Forrester’s CIO Leadership Board, co-founded the Sales Enablement practice, and held positions in business development and consulting. Katherine’s diverse background includes 15 years in Information Technology, a Master’s degree in Music, and a passion for health and wellness.